Our Story
The National Holistic Institute started in a house on College Avenue in Oakland, California in 1979. After several years of informally studying massage therapy with different mentors, original NHI founder, Carol Carpenter, had a vision to build a massage therapy school dedicated to training professional massage therapists. NHI continues the tradition of offering an excellent education to become a massage therapist, by offering you comprehensive programs that give you all the tools and knowledge you will need to be successful in the ever-emerging industry of massage therapy.
By 1989, the school moved to a larger building in the neighboring city of Emeryville, California. In the 1990s, as the field of massage therapy gained popularity, Carol Carpenter, along with her team of passionate NHI instructors, played a key role in developing professional standards for massage therapists and massage therapy education. To this day NHI’s curriculum and faculty remain some of the most respected in the nation.
In 2003, Mason Myers and Tim Veitzer, joined forces to continue the NHI culture of tradition, excellence and service! Their integrity and commitment to the staff and students and to our mission of Helping People Have Work They Love, is a big reason why our team at National Holistic Institute continues to have work we love! As a matter of fact, during their first year of ownership, Tim enrolled in and graduated from NHI’s Massage Therapy Training Program.
In 2023, Mikkel Dixon stepped into the role of President and CEO of National Holistic Institute and Bauman College. Bringing a lifelong belief in the transformative power of education, a belief shaped by his own family’s journey, Mikkel’s leadership is deeply anchored in NHI’s core mission of Helping People Have Work They Love. Under his guidance, NHI continues to expand access to high-quality bodywork education, empowering students from all walks of life to build meaningful, sustainable careers centered on healing, wellness, and service to others.
Today, NHI is one of the largest, most respected schools of massage therapy in the world. As leaders in the field, we are committed to supporting the integrity and positive growth of the massage therapy profession well into the future.


